Senior Frontend Engineer

JAMES KIM

Ecommerce Platform Specialist & Multi-Brand Systems Architect.

I like to build things, with code.

[ NEED TO ADD MY PHOTO HERE :) ]
Ecommerce Platforms
Multi-Brand Systems
Component Libraries
Mobile Apps
Checkout Flows
Performance Optimization
Ecommerce Platforms
Multi-Brand Systems
Component Libraries
Mobile Apps
Checkout Flows
Performance Optimization

WHO I AM

Senior Frontend Engineer with deep expertise in high-traffic ecommerce systems, shared component platforms, and scalable multi-brand architectures.

I drove WSS revenue from $15K → $3M+, modernized enterprise storefronts, and delivered production-grade frontend systems used across 12+ global Estée Lauder brands including La Mer, MAC, Clinique, Aveda, Jo Malone, and Dr. Jart+.

With a strong background in React, Shopify, TypeScript, and performance optimization, I specialize in building systems that reduce code duplication, accelerate feature delivery, and drive measurable conversion uplift.

10+
Years Experience
12+
Global Brands
$3M+
Revenue Scaled
40%
Perf. Improvement

WHERE I'VE WORKED

2022 — Present

Estée Lauder Companies

Consultant Engineer

Engineered shared frontend components across 12+ global brands, reducing code duplication and accelerating feature delivery across markets. Resolved complex UI, cross-brand, and performance issues for platforms serving millions of monthly visitors. Delivered revenue-driving modules and UX improvements contributing to measurable conversion uplift.

La Mer MAC Clinique Aveda Jo Malone Dr. Jart+ Bobbi Brown Origins + More
2016 — 2022

WSS / Foot Locker Inc.

Senior Frontend Engineer

Grew ecommerce revenue from $15K → $3M+ annually through four major platform migrations (KIBO → ShopVisible → Aptos → Shopify). Achieved 30% YoY increase in daily customer acquisition. Improved site performance by 40% via Lighthouse optimization. Built custom CMS in Shopify Liquid and engineered complete GTM dataLayer architecture.

WSS Foot Locker Shopify GTM Optimizely
2019 — 2021

Fractal Development LLC

Co-Founder / Lead Frontend Engineer

Built and launched a cross-platform retail mobile app using React Native/Expo in 5 months with full iOS/Android feature parity. Developed proprietary "Scan and Find" camera-based SKU locator with real-time availability. Integrated Shopify GraphQL APIs and built loyalty points system using Aptos CRM.

React Native Expo Shopify GraphQL Aptos CRM
2014 — Present

Freelance

Frontend Engineer

Delivered Shopify storefronts and custom ecommerce solutions using React, Liquid, and Node.js for beauty, fashion, and retail clients. Achieved ~30% improvement in mobile engagement rates. Built advanced Shopify features including custom product swatches, filterable galleries, and bot-protected checkout workflows.

Shopify React Node.js Liquid

WHAT I DO

FRONTEND

React / React Native TypeScript / ES6+ Shopify Liquid HTML5 / SCSS / CSS / Tailwind Bootstrap
🛒

ECOMMERCE

Shopify / Shopify Plus BigCommerce KIBO / Aptos WordPress / Drupal Big Cartel
🔧

BACKEND

Node.js Python PHP / Ruby / Elixir GraphQL / REST APIs Git
📊

ANALYTICS

Google Tag Manager Google Analytics Optimizely A/B Evergage / Salesforce PowerReviews

LET'S BUILD SOMETHING

Got a project in mind? Looking for a senior engineer to join your team? Let's talk about how we can work together.

jkimdev01@gmail.com